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Is UX Really That Important?

Amiiya Digital > Design  > Is UX Really That Important?

Is UX Really That Important?

One of the most oft-repeated criticisms of any design is that it’s “poor user experience”. UX is set up as the ultimate achievement for any design project. But is this an over-simplification of the designer’s role? Should everything be about user experience? 

To paraphrase Leonard Hofstadter: “UX is a ‘smart decision’; it is like a bran muffin—a thing that you’re choosing because it is good for you…But sometimes, you want things in your design to be a Cinnabon, you know? A strawberry Pop Tart. Something you’re excited about even though it could give you diabetes”.

Without a doubt, user experience is a vital aspect of a good web application whether it is just a plain blog, complex corporate portal, or huge e-commerce website. Along with such important things like mobile-friendliness or cross-browser compatibility it forms a safe and sound foundation that ensures success. However, sometimes, like in the real world, there are things that we find truly uncomfortable, like taking long trips in a sports car or wearing high heels, but still we admire them, want to possess them, they make us turn our heads.

So, should everything be about UX? Should we all abandon the desire of going off the beaten track and follow the same old roads over and over? Is it possible to strike the balance between creativeness and pragmatism?