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5 Ways to Use 404 Pages Well

Amiiya Digital > Design  > 5 Ways to Use 404 Pages Well
Amiiya Digital Blog - Digital Marketing News

5 Ways to Use 404 Pages Well

Let’s face it, it’s happened to all of us. We clicked a link on social media or on a website to be taken to another website to see some content that we were interested in. Unfortunately, things change over time and links become broken. Pages get moved or redirected, and the inevitable happens. You get the dreaded 404 error page. 

Most people are scared to death of this page. It means somewhere a link is broken or there’s an error with your website. However, if you think of it in the right light, you can use your 404 error page to your advantage. If you follow these tips, not all is lost.

  • CREATE A LIST OF YOUR BEST CONTENT
  • GIVE AWAY A FREEBIE OR AN INCENTIVE IN EXCHANGE FOR THEIR EMAIL ADDRESS
  • ADD A SEARCH BOX
  • ADD A DIRECT CONTACT FORM
  • DON’T ADD HUMOR

The suggestions above are meant to keep website visitors from reaching a dead end. You can always turn a negative into a positive by giving users an option to try something else. With that being said, it’s important to understand that you don’t want to put all of these on your 404 error page. Your selection should be made based upon the outcome that you intend for each person that comes to your website.

The suggestions above are meant to keep website visitors from reaching a dead end. You can always turn a negative into a positive by giving users an option to try something else. With that being said, it’s important to understand that you don’t want to put all of these on your 404 error page. Your selection should be made based upon the outcome that you intend for each person that comes to your website.

If you manage your client’s website or they manage it themselves, it is important to follow up with people who experience an error. Many times, the effort of reaching out to them to make sure they found what they were looking for builds trust and rapport with that person. If a user reports an error and they are ignored, it sends a message that you don’t care about each individual user. In this situation, a little effort can go a long way. Also, your client will benefit in the long run from following up with people who experience an error on your website, because it gives you more information about that error so you can correct it properly.